It's a question that strikes fear into many a portfolio manager's heart. That's because companies often assess customer value at the outset of the relationship but don't change a customer's value as the relationship progresses.

cValue continually monitors, tracks and predicts customer behaviour to ensure that no matter when or how customers interact with your organization, they're receiving treatment that's appropriate to their current value.

cValue clearly identifies which customers should be cross-sold, up sold, or migrated to new products. Unprofitable customers are also easily identified and appropriate actions are recommended. With cValue, you increase both your profitability and your customer satisfaction because you'll always know just where your portfolio stands.

cValue in real-time

• Manages individual customer migration: recalculates profitability and attrition potential, delivers decisions
• Manages individual customer credit: reanalyzes risk, delivers decisions
• Optimizes individual cross-selling: targets specific customers with new products and services based on calculation of current customer value

cValue in batch mode

• Manages portfolio migration: recalculates profitability and attrition potential, delivers decisions
• Manages portfolio credit: reanalyzes risk, delivers decisions
• Optimizes portfolio cross-selling: targets specific customers with new products and services based on calculation of current customer value
  

>> Go to cRecovery, the next step in the customer life cycle
<< Go to cRisk, the previous step in the customer life cycle
<< Go to an overview of the full software suite

For more detailed information about our products, or to schedule a live demonstration, please call or e-mail us.