What will a customer be worth?

cRisk is designed for use at the beginning of the customer life cycle, as you are acquiring or thinking of acquiring a customer.

Drawing on multiple data sources, segmentation techniques, sophisticated predictive modelling, and an array of decision features, cRisk assesses credit risk, profit potential and attrition potential for each customer. The resulting values can be blended to provide an integrated customer overview or can be used independently. cRisk then recommends decisions appropriate to the values assigned.

With cRisk you can increase the speed with which you acquire customers, yet still make good decisions that minimize your risk and maximize potential value.

cRisk in real-time

• Manages individual customer acquisition: calculates profitability and attrition potential, delivers decisions
• Manages individual credit process: analyzes risk, delivers decisions
• Cross-sells individual prospective customers: recommends products and services appropriate to customer's predicted value

cRisk in batch mode

• Optimizes marketing programs: analyzes prospective customer lists for purchase propensity
• Manages pre-acquisition credit process: analyzes prospective customer lists for risk, delivers decisions
• Manages pre-acquisition process: calculates profitability and attrition potential of prospective customers, delivers decisions
  

>> Go to cValue, the next step in the customer life cycle
<< Go to an overview of the full software suite

For more detailed information about our products, or to schedule a live demonstration, please call or e-mail us.